1
q
1.Which feature collects company-specific data, such as membership status?
●Benutzerdefinierter Filter
●Ereignisverfolgung
●Benutzerdefinierte Dimension
● Custom Metrics
A
●Benutzerdefinierte Dimension
2
q
2. What types of visits does Google Analytics track?
●Seitenaufruf
●Ereignis
● All of the above
●Transacciones
A
● All of the above
3
q
3. What feature needs to be enabled to recognize users on different devices?
● Target group definitions
●Attribution model
● Google ads link
● Benutzer ID
A
● Benutzer ID
4
q
4. How are standard conversions credited in multi-channel funnel reports?
●Penultimate campaign, look for the ad
●Equal importance across conversion touchpoints
● Last campaign, search or display
●First campaign, look for the ad
A
● Last campaign, search or display
5
q
5.Which report shows the pages of a website that users reached first?
● Report landing pages
● Page report
● Standard report
●All pages report.
A
Report landing pages
6
q
6. What functionality is required to send data from an Internet-connected device (for example, a POS system) to Google Analytics?
●The measurement record
●data import
●Navegador-Cookies
●The network protocol
A
The measurement record
7
q
7. What is not considered a default "medium" in Google Analytics?
● Recommendation
●googlear
●Biografía
●Costenzahl
A
8
q
8. What set of rules governs how sales and conversions are credited based on touchpoints in the conversion path?
●Attribution model
●Conversion tracking
●Kanalgruppierungen
● Multichannel funnel
A
attribution modeling
9
q
9.What combination of metric and dimension is not valid?
●Average Time On Page/Device Category
●Sessions/Bounce Rate
●Sitzungen / Those
●Total events / user type
A
Sessions / Bounce Rate
10
q
10.Which reports indicate how traffic came to a website?
●Demografía
● Geo
●All traffic
●Verhalten
A
all the traffic
11
q
11. In views that do not have data import enabled, custom dimension values may appear in the data before the custom dimension is created.
● Right
●Falsch
A
True
12
q
12.What can custom dimensions be used for?
●Main dimensions in custom reports
●Secondary dimensions in custom reports
●Secondary dimensions in standard reports
● All of the above
A
All of the above
13
q
13.Which feature must be enabled to use the multi-channel funnel?
●Custom dimensions
● Promotional Features
●Destinations or electronic commerce
● On-page analytics
A
●Destinations or electronic commerce
14
q
14.Which data table screen compares the report metrics to the site average?
●Drehen
●proceso
●Leistung
●Vergleich
A
●Vergleich
quince
q
15.In what order are the view filters applied?
●Erstellungsdatum
● Random order
●Sequential order
●Alphabetical order
A
consecutive order
sixteen
q
16.Auto-tagging is used to collect data for what type of traffic?
● Traffic on social networks
● Traffic on social networks
● Traffic from Google Ads campaigns
● Website referral traffic
A
● Traffic from Google Ads campaigns
17
q
17.Which report shows where users enter and exit the conversion funnel?
● Target flow
●Baumkarten
● Cohort analysis
●Benutzer times
A
● Target flow
18
q
18.What parameters can be included with an event hit to generate reports?
●Event, Category, Action, Tag
●Or category, action, tag, single events
●Category, Action, Label, Value
●Category, Action, Tag, Total Events
A
Category, Action, Label, Value
19
q
19.Which remarketing audiences cannot be defined by default?
●Users who speak a specific language
●Users who have visited a physical store
●Or users who played a video on a website
●Users who have visited a specific page on a website
A
●Users who have visited a physical store
20
q
20.What data can Google Analytics Goals not collect?
● Customer lifetime value
● Make a purchase
●Subscribe to a newsletter
● Watch a video
A
Customer lifetime value
21
q
21. What do custom report metrics and dimensions need to have in common to create accurate reports?
●Misma vista
● Same reach
●Or the same custom report
●Índice peer
A
● Same reach
22
q
22. What is used to create smart goals?
●Machine learning algorithms
●Custom reports
●Analysis objectives
●Audiencia de remarketing
A
●Machine learning algorithms
23
q
23.What three campaign parameters are recommended for manually tracking campaigns?
● Medium, source and content
●Campaign, content and duration
●Medium, Source and Campaign
●Source, content and term
A
●Medium, Source and Campaign
24
q
24. What action can filters not take on the collected data?
●Include data from specific subdomains
●Include purchase preferences
●Convert dynamic page URLs to human readable text strings
●Exclude traffic from specific IP addresses
A
●Include purchase preferences
25
q
25. If a user watches an event-tracked video three times in a single session, how many unique events does Analytics count?
●2
●6
●1
●3
A
●1
26
q
26.What scope levels are available for dimensions and metrics?
● Reach at event, duration, transaction or user level
● Event-level, session-level, transaction-level, or user-level scope
●Scope at site level, duration level, product level or user level
●Scope at visit level, session level, product level or user level
A
Scope at hit level, session level, product level, or user level
27
q
27.Which assets cannot be shared in the solution gallery?
●Ziele
● segment
●Custom reports
●Custom dimensions
A
●Custom dimensions
28
q
28. What objectives are available in Google Analytics?
●Target, event, duration, pages/screens per session
●Location, Event, Time, User per Session
●Objective, Event, Page viewed, Social
● Page View, Event, Transaction, Social
A
●Target, event, duration, pages/screens per session
29
q
29.Which report identifies browsers that may have had problems with a website?
●The Active Users report.
●Browser and operating system report
●Source/Media report
●The report New vs. Recurrent.
A
The browser and operating system report
30
q
30. What scope would be set for a custom dimension reporting membership status for a customer rewards program?
●Sitzung
●Treffen
●Producto
●Benutzer
A
●Benutzer
31
q
31. What needs to be configured first to track users and sessions across multiple domains?
●data import
● Enlace de Ad Exchange
●Seguimiento de Domainübergreifendes
● Google ads link
A
Domainübergreifendes tracking
32
q
32. What happens if the same default tracking code is installed on sites with different domains?
●Analytics assigns users and sessions to a single domain
●Analytics does not assign users or sessions to any domain.
●Analytics sends a duplicate data collection notification
●Analytics assigns users and sessions to their respective domains
A
Analytics assigns users and sessions to their respective domains
33
q
33. Which function would be used to track the number of times users downloaded a product catalog?
●User defining message
●Ereignisverfolgung
● Calculated metrics
●Benutzerdefinierte Dimension
A
event tracking
34
q
34.What is a "secondary dimension" in Google Analytics?
●An additional reporting dimension for more specific analysis
●A dashboard widget that offers more specific analysis
●A visualization to understand the impact of data
●An additional report metric for more specific analysis
A
An additional reporting dimension for more specific analysis
35
q
35. When does Google Analytics stop identifying sessions of the same user by default?
●If the sessions are in the same browser on the same device
●Or if the sessions use the same browser cookie
●When sessions are in different browsers on the same device
●If the sessions take place on the same day in the same browser
A
When sessions take place in different browsers on the same device
36
q
36. Which report shows which websites get the most traffic and interaction?
●Frequency and novelty report
●Active users report
●Commitment message
●All pages report.
A
Report all pages.
37
q
37. What is not considered a "source" by default in Google Analytics?
●Email
●(direct)
●googlear
●googlemerchandisestore.com
A
38
q
38. If a user visits a web page with an embedded video, exits without clicking, and the session times out, how will Google Analytics report the session?
●As an event
●Or as a click
●How to rebound
●As an interaction
A
●How to rebound
39
q
39. What is not a benefit of Google Analytics remarketing?
● Show personalized ads to customers who have already visited your website
● Allow your customers to quickly reorder a previously purchased item
●Create remarketing lists without making any changes to your existing analytics snippet.
●Create remarketing lists based on segments and custom goals
A
● Allow your customers to quickly reorder a previously purchased item
40
q
40. View filters can be applied retrospectively to all processed data.
●Falsch
● Right
A
●Falsch
41
q
41. Which report shows the percentage of traffic that has previously visited a website?
●Behavior > Frequency and novelty report.
●Interests > Affinity Categories report.
●All traffic report > Recommendations.
●Behavior > New vs. Periodic Report
A
Behavior > New vs. Periodic Report
42
q
42. What is the option after applying the filters to retrieve the filtered data?
●Leaked data cannot be recovered
●Data can be recovered in 10 days
●Data can be recovered within 30 days
●Or the data can be recovered in 5 days
A
●Leaked data cannot be recovered
43
q
43. Which parameter does Google Ads include in the destination URL for auto-tagging?
●adid=
●urlid=
●utm=
●gclid=
A
clic=
44
q
44. Which report shows the percentage of traffic from the website that was previously visited?
●Verkaufsleistungsbericht
●Frequency and novelty report
● Recommendations report
●New versus recurring report.
A
New vs. recurring report
45
q
45.Which report shows users who logged in for periods of 1 day, 7 days, 14 days, and 30 days?
●Active users report
● User Browser Report
●Benutzerflussbericht
● Cohort Analysis Report
A
Active users report
46
q
46. What action should be avoided to see accurate data in a custom report?
● Match metrics and dimensions from different areas.
●Use multiple dimensions together in the same report
●Create a report with custom metrics
●Use a custom dimension as the primary dimension
A
Combine metrics and dimensions from different areas
47
q
47.How would a view filter be configured to include only users from Brazil and Argentina?
●Filter 1: include Brazil > Filter 2: include Argentina
●Filter 1: Include Argentina > Filter 2: Include Brazil
●Filter 1: contains Brazil or Argentina
●Filter 1: Exclude all countries except Brazil and Argentina
A
●Filter 1: contains Brazil or Argentina
48
q
48. What can't be tracked with the standard Analytics tracking code?
●Device and operating system
●User's favorite website
●Seitenbesuche
●Set browser language
A
●User's favorite website
49
q
49. Views may contain website data collected prior to the creation of the view.
●Falsch
● Right
A
●Falsch
50
q
50. Which report shows what types of mobile devices visited a website?
●Technology > Network report
●Site Content > Landing Page Report
●Mobile > Device report.
●All Access > Source/Media Report.
A
Mobile Report > Devices.
51
q
51.In how many days can a deleted view be restored?
●25
●5
●35
●15
A
35
52
q
52. What is not an advantage of using segments to analyze data?
●Isolate and analyze specific conversion paths using conversion segments.
● Permanently change the data in a view
●Analyze users by conditions of one or several sessions
● Compare behavior metrics for groups of users, such as users who convert and users who don't convert
A
Permanently change the data in a view
53
q
53. Which report contains data on the performance of certain areas of a website?
● Standard report
●Frequency and novelty report
● Detailed content report
●Top event report
A
Detailed content report
54
q
54. What criteria could not be used to create a dynamic remarketing audience?
●Users who have returned a purchased item
●Users who viewed a home page
●Or users who viewed a search results page on a website
●Users who viewed product detail pages
A
Users who have returned a purchased item
55
q
55. Which report shows a visual representation of user interactions on a website?
●Behavior flow report
● Report landing pages
● Detailed content report
●Message tree maps
A
Behavior Flow Report
56
q
56. A new custom channel group can be applied retrospectively to organize previously collected data.
● Right
●Falsch
A
● Right
57
q
57. What is not possible when connecting a Google Ads account to Google Analytics?
● Import Analytics goals and transactions as conversions in Google Ads
● Adjust keyword bids in Google Ads from within Google Analytics.
●Show Google Ads click and cost data alongside website engagement data in Analytics.
● Create remarketing lists in Analytics to use in Google Ads campaigns.
A
● Adjust keyword bids in Google Ads from within Google Analytics.
58
q
58. What asset is used to create a remarketing list?
●Benutzerdefinierte Dimension
●Benutzerdefiniertes Segment
●User defining message
●The custom metrics
A
custom segment
59
q
59. If Google Merchandise Store sets a target URL of "/ordercomplete" and a match type of "starts with", which of the following pages on www.googlemerchandisestore.com do NOT count as a target?
●/full order.php
●/full order/index.html
●/order complete/thank_you.html
●/order/complete.php
A
/pedido/completo.php
60
q
60.What makes it possible to assign a value to a Google Analytics objective?
● Track actual revenue from conversions
● Track trading profits in real time
● Analyze the conversion funnel of a website
● Compare goal conversions and measure changes on a website
A
● Compare goal conversions and measure changes on a website
61
q
61. When does a standard Analytics session expire?
●When a user is inactive on a web page for more than 30 minutes
●After 30 minutes, regardless of user activity on a web page
● Every day at noon
●When a user opens a new browser window
A
When a user is inactive on a web page for more than 30 minutes
62
q
62.Which report shows the last page that users viewed before leaving a website?
● Report landing pages
●All pages report.
● Output pages report.
● Page report
A
Exit Page Report
63
q
63. From which systems does Google Analytics not collect data by default?
● Offline inventory database
●Sitios web
●Online payment systems
●Mobile devices
A
Offline-Inventardatenbank
64
q
64.What would prevent the data from appearing in a custom report?
●Too many metrics in a custom report
●A filter that removes all data
●Custom report will not be shared with users in the same view
●Too many dimensions in a custom report
A
A filter that removes all data
Sixty-five
q
65. Where should the analytics tracking code be placed in the HTML of a data collection web page?
A
before the closing tag
66
q
66. The segments do not allow you to do what?
●Create subsets of sessions or users
●Change data permanently
● Create custom remarketing lists
●Isolate and analyze data
A
●Change data permanently
67
q
67. What is required for the user ID to recognize users on different devices?
●A new Analytics account to generate reports
●Google Tag Manager
●Login that generates and sets unique IDs
● All of the above
A
●Login that generates and sets unique IDs
68
q
68.Which channel is not included in the standard channels report?
● Direct
●Anzeige
●Organic search
●Gerät
A
●Gerät
69
q
69.What is the no filter setting for data in views?
●Ändern
●Einschließen
●Wiederherstellen
● Exclude
A
To restore
70
q
70. Which feature can link data from offline business systems with online data collected by Google Analytics?
●data import
●Zielverfolgung
● Benutzer ID
● Google ads link
A
data import
71
q
71. Which reports show how website referrals, organic search, and ad campaigns contributed to conversions?
●Zielberichte
● Acquisitionsberichte
●Reports on multi-channel funnels
● E-commerce reports
A
Reports on multi-channel funnels
72
q
72. Which channel would not be credited for a conversion in multi-channel funnel reports?
●Paid and organic search
●Website recommendations
●Social Networks
● television advertising
A
television commercials
73
q
73.What type of custom report displays a static sortable table with rows of data?
●Flacher Tisch
● Explorer
●Kartenüberlagerung
●Pivot table
A
flat table
74
q
74. What functionality is required to track customer search terms on a website?
● Weiterter e-commerce
●Site search
●data import
●Such a filter
A
site search
75
q
75. What is a "metric" in Google Analytics?
●The numbers in a data set, often paired with dimensions
●Dates in a date range
●A segment of data that is separated in a report for comparative purposes
●A dimension that can be useful for analyzing website performance.
A
●The numbers in a data set, often paired with dimensions
76
q
76.What criteria cannot be used to create a custom segment?
●Anzeigentyp
●Abmesungen
●metriken
●User action sequences
A
Ad type
77
q
77. What standard traffic source dimensions does Google Analytics report for each website visitor?
●Content of campaigns and ads
●Source and campaign
●Source and medium
●Campaign and a half
A
source and a half
78
q
78. Which user property should NOT be used to change keyword bids in Google Ads?
●Tageszeit
● Standard
●Gerät
●Anzeigenpräferenz
A
ad preference
79
q
79. When does the analytics tracking code send a page view hit to Google Analytics?
●Every time a user places an item in an online shopping cart
●Every time a user clicks on a video on a website
●O Every time a user searches a website
●Each time a user loads a webpage with an embedded tracking code
A
Each time a user loads a webpage with an embedded tracking code
80
q
80.Which campaigns require manual tags in the destination URLs for tracking?
●None of the above
●Google ad campaign
● Automatic tag campaigns
●The email campaign
A
The email campaign
81
q
81. Which filter would only include data from a campaign titled "Back to School" in campaign reports?
●Include custom filter with Page Title field and Back to School pattern
●Custom opt-in filter with Campaign Name field and Back to School pattern
●Or find and replace the custom filter with the 'campaign name' field, the 'back to school' string and the 'include' pattern.
●Vordefinierter Include-Filter with „Traffic to Hostname“ „Equal to“ „Back to School“
A
Custom opt-in filter with campaign name field and back to school pattern
82
q
82. What is the scope of custom metrics?
● Could
●Sitzung
●Treffen
●Benutzer
A
To defeat
83
q
83. Which report compares metrics based on user acquisition date over a range of weeks?
●Benutzer-Explorer
●Active users
● User flow
● Cohort analysis
A
cohort analysis
84
q
84. What is the default Google Analytics session timeout duration in minutes?
●5
●10
●30
●20
A
30
85
q
85. What data does Google Analytics prohibit the collection of?
● Product SKU
●Rechnungsstadt
●Kaufbetrag
●Personally identifiable information
A
personally identifiable information
86
q
86. When using a standard Google Analytics setup, which features can't be used to create a custom segment?
●Users from 25 to 34 years old whose browser is configured in Spanish
●Users who participated in an email or social media campaign
●Or users who viewed a page on a website and then watched a video
●Users who are women and have children
A
Users who are female and have children
87
q
87. If a goal is created for a newsletter signup and a user completes the newsletter signup three times in three separate sessions, how many goal conversions does Google Analytics count?
●3
●2
●6
●1
A
3
88
q
88. What is a "Dimension" in Google Analytics?
●An attribute of a data set that can be organized for better analysis
●The lifetime value of a user in a specific date range
●A report that includes various demographic information about your target audience
●A comparison of dates between two date ranges
A
●An attribute of a data set that can be organized for better analysis
89
q
89. What function is required to track the number of comments that users have posted on a web page?
●Custom channel groups
● Calculated reading
●Benutzerdefinierte Dimension
● Custom Metrics
A
custom metric
90
q
90. Which metric tells you how many times a channel contributes to a conversion before crediting the last click?
●Conversión principal
● Penultimate click attribution
●Conversion allowed
●Secondary conversion
A
assisted conversion
91
q
91. What is the "bounce rate" in Google Analytics?
●Percentage of visits in which a user arrived at a website and left without interacting
●The number of times users have returned to a website over a period of time
●Prozentsatz aller Website-Departures
●Percentage of sessions in which a user leaves a home page
A
●Percentage of visits in which a user arrived at a website and left without interacting
92
q
92. Which model represents the hierarchical structure of a Google Analytics account?
●Property > Account > View
●Account > Property > View
●Ansicht > Konto > Property
●Account > View > Property
A
Account > Property > View
93
q
93. What actions could be taken to increase the speed of Google Analytics reports?
● Choose Faster Response from the Sampling dropdown menu.
●Apply an advanced filter to the report
●Remove all filters from the view
● Choose Higher precision from the Sampling dropdown menu.
A
Choose Faster Response from the Sampling dropdown
94
q
94. Sampling is applied to reports before segmentation.
● Right
●Falsch
A
INCORRECT
95
q
95. What happens if a website visitor removes the analytics cookie from their browser?
●Analytics sets a new browser cookie the next time a browser loads a tracked page
●Analytics sets a new unique ID the next time a browser loads a crawled page
● o Analytics cannot link user behavior data with previously collected data
● All of the above
A
All of the above
96
q
96.Which reports require advertising features to be enabled?
●Geographic reports
●Cohort analysis reports
●Echtzeitberichte
●Reports on demographics and interests
A
Reports on demographics and interests
97
q
97. When does the tracking code send an event hit to Google Analytics?
●Every time a user performs an action with page view tracking implemented
●Or every time a user adds an event to their calendar
●Every time a user performs an action with event tracking implemented
●Every time a user makes a reservation
A
Every time a user performs an action with event tracking implemented
98
q
98.Which campaign parameter is not available in Google Analytics by default?
●utm_content
●utm_source
●utm_medium
●utm_groupdeanuncios
A
utm_announcementgroup
99
q
99. Sharing a custom report shares the report settings and the data contained in the report.
● Right
●Falsch
A
●Falsch