Clickmind Flashcards by Amanda Wise (2023)

1

q

1.Which feature collects company-specific data, such as membership status?

●Benutzerdefinierter Filter
●Ereignisverfolgung
●Benutzerdefinierte Dimension
● Custom Metrics

A

●Benutzerdefinierte Dimension

2

q

2. What types of visits does Google Analytics track?

●Seitenaufruf
●Ereignis
● All of the above
●Transacciones

A

● All of the above

3

q

3. What feature needs to be enabled to recognize users on different devices?

● Target group definitions
●Attribution model
● Google ads link
● Benutzer ID

A

● Benutzer ID

4

q

4. How are standard conversions credited in multi-channel funnel reports?

●Penultimate campaign, look for the ad
●Equal importance across conversion touchpoints
● Last campaign, search or display
●First campaign, look for the ad

A

● Last campaign, search or display

5

q

5.Which report shows the pages of a website that users reached first?

● Report landing pages
● Page report
● Standard report
●All pages report.

A

Report landing pages

6

q

6. What functionality is required to send data from an Internet-connected device (for example, a POS system) to Google Analytics?
●The measurement record
●data import
●Navegador-Cookies
●The network protocol

A

The measurement record

7

q

7. What is not considered a default "medium" in Google Analytics?

● Recommendation
●googlear
●Biografía
●Costenzahl

A

Google

8

q

8. What set of rules governs how sales and conversions are credited based on touchpoints in the conversion path?
●Attribution model
●Conversion tracking
●Kanalgruppierungen
● Multichannel funnel

A

attribution modeling

9

q

9.What combination of metric and dimension is not valid?

●Average Time On Page/Device Category
●Sessions/Bounce Rate
●Sitzungen / Those
●Total events / user type

A

Sessions / Bounce Rate

10

q

10.Which reports indicate how traffic came to a website?

●Demografía
● Geo
●All traffic
●Verhalten

A

all the traffic

11

q

11. In views that do not have data import enabled, custom dimension values ​​may appear in the data before the custom dimension is created.
● Right
●Falsch

A

True

12

q

12.What can custom dimensions be used for?

●Main dimensions in custom reports
●Secondary dimensions in custom reports
●Secondary dimensions in standard reports
● All of the above

A

All of the above

13

q

13.Which feature must be enabled to use the multi-channel funnel?

●Custom dimensions
● Promotional Features
●Destinations or electronic commerce
● On-page analytics

A

●Destinations or electronic commerce

14

q

14.Which data table screen compares the report metrics to the site average?

●Drehen
●proceso
●Leistung
●Vergleich

A

●Vergleich

quince

q

15.In what order are the view filters applied?

●Erstellungsdatum
● Random order
●Sequential order
●Alphabetical order

A

consecutive order

sixteen

q

16.Auto-tagging is used to collect data for what type of traffic?

● Traffic on social networks
● Traffic on social networks
● Traffic from Google Ads campaigns
● Website referral traffic

A

● Traffic from Google Ads campaigns

17

q

17.Which report shows where users enter and exit the conversion funnel?

● Target flow
●Baumkarten
● Cohort analysis
●Benutzer times

A

● Target flow

18

q

18.What parameters can be included with an event hit to generate reports?

●Event, Category, Action, Tag
●Or category, action, tag, single events
●Category, Action, Label, Value
●Category, Action, Tag, Total Events

A

Category, Action, Label, Value

19

q

19.Which remarketing audiences cannot be defined by default?

●Users who speak a specific language
●Users who have visited a physical store
●Or users who played a video on a website
●Users who have visited a specific page on a website

A

●Users who have visited a physical store

20

q

20.What data can Google Analytics Goals not collect?

● Customer lifetime value
● Make a purchase
●Subscribe to a newsletter
● Watch a video

A

Customer lifetime value

21

q

21. What do custom report metrics and dimensions need to have in common to create accurate reports?
●Misma vista
● Same reach
●Or the same custom report
●Índice peer

A

● Same reach

22

q

22. What is used to create smart goals?

●Machine learning algorithms
●Custom reports
●Analysis objectives
●Audiencia de remarketing

A

●Machine learning algorithms

23

q

23.What three campaign parameters are recommended for manually tracking campaigns?

● Medium, source and content
●Campaign, content and duration
●Medium, Source and Campaign
●Source, content and term

A

●Medium, Source and Campaign

24

q

24. What action can filters not take on the collected data?

●Include data from specific subdomains
●Include purchase preferences
●Convert dynamic page URLs to human readable text strings
●Exclude traffic from specific IP addresses

A

●Include purchase preferences

25

q

25. If a user watches an event-tracked video three times in a single session, how many unique events does Analytics count?
●2
●6
●1
●3

A

●1

26

q

26.What scope levels are available for dimensions and metrics?

● Reach at event, duration, transaction or user level
● Event-level, session-level, transaction-level, or user-level scope
●Scope at site level, duration level, product level or user level
●Scope at visit level, session level, product level or user level

A

Scope at hit level, session level, product level, or user level

27

q

27.Which assets cannot be shared in the solution gallery?

●Ziele
● segment
●Custom reports
●Custom dimensions

A

●Custom dimensions

28

q

28. What objectives are available in Google Analytics?

●Target, event, duration, pages/screens per session
●Location, Event, Time, User per Session
●Objective, Event, Page viewed, Social
● Page View, Event, Transaction, Social

A

●Target, event, duration, pages/screens per session

29

q

29.Which report identifies browsers that may have had problems with a website?

●The Active Users report.
●Browser and operating system report
●Source/Media report
●The report New vs. Recurrent.

A

The browser and operating system report

30

q

30. What scope would be set for a custom dimension reporting membership status for a customer rewards program?
●Sitzung
●Treffen
●Producto
●Benutzer

A

●Benutzer

31

q

31. What needs to be configured first to track users and sessions across multiple domains?

●data import
● Enlace de Ad Exchange
●Seguimiento de Domainübergreifendes
● Google ads link

A

Domainübergreifendes tracking

32

q

32. What happens if the same default tracking code is installed on sites with different domains?
●Analytics assigns users and sessions to a single domain
●Analytics does not assign users or sessions to any domain.
●Analytics sends a duplicate data collection notification
●Analytics assigns users and sessions to their respective domains

A

Analytics assigns users and sessions to their respective domains

33

q

33. Which function would be used to track the number of times users downloaded a product catalog?
●User defining message
●Ereignisverfolgung
● Calculated metrics
●Benutzerdefinierte Dimension

A

event tracking

34

q

34.What is a "secondary dimension" in Google Analytics?

●An additional reporting dimension for more specific analysis
●A dashboard widget that offers more specific analysis
●A visualization to understand the impact of data
●An additional report metric for more specific analysis

A

An additional reporting dimension for more specific analysis

35

q

35. When does Google Analytics stop identifying sessions of the same user by default?
●If the sessions are in the same browser on the same device
●Or if the sessions use the same browser cookie
●When sessions are in different browsers on the same device
●If the sessions take place on the same day in the same browser

A

When sessions take place in different browsers on the same device

36

q

36. Which report shows which websites get the most traffic and interaction?
●Frequency and novelty report
●Active users report
●Commitment message
●All pages report.

A

Report all pages.

37

q

37. What is not considered a "source" by default in Google Analytics?

●Email
●(direct)
●googlear
●googlemerchandisestore.com

A

Email

38

q

38. If a user visits a web page with an embedded video, exits without clicking, and the session times out, how will Google Analytics report the session?
●As an event
●Or as a click
●How to rebound
●As an interaction

A

●How to rebound

39

q

39. What is not a benefit of Google Analytics remarketing?

● Show personalized ads to customers who have already visited your website
● Allow your customers to quickly reorder a previously purchased item
●Create remarketing lists without making any changes to your existing analytics snippet.
●Create remarketing lists based on segments and custom goals

A

● Allow your customers to quickly reorder a previously purchased item

40

q

40. View filters can be applied retrospectively to all processed data.

●Falsch
● Right

A

●Falsch

41

q

41. Which report shows the percentage of traffic that has previously visited a website?

●Behavior > Frequency and novelty report.
●Interests > Affinity Categories report.
●All traffic report > Recommendations.
●Behavior > New vs. Periodic Report

A

Behavior > New vs. Periodic Report

42

q

42. What is the option after applying the filters to retrieve the filtered data?

●Leaked data cannot be recovered
●Data can be recovered in 10 days
●Data can be recovered within 30 days
●Or the data can be recovered in 5 days

A

●Leaked data cannot be recovered

43

q

43. Which parameter does Google Ads include in the destination URL for auto-tagging?
●adid=
●urlid=
●utm=
●gclid=

A

clic=

44

q

44. Which report shows the percentage of traffic from the website that was previously visited?

●Verkaufsleistungsbericht
●Frequency and novelty report
● Recommendations report
●New versus recurring report.

A

New vs. recurring report

45

q

45.Which report shows users who logged in for periods of 1 day, 7 days, 14 days, and 30 days?

●Active users report
● User Browser Report
●Benutzerflussbericht
● Cohort Analysis Report

A

Active users report

46

q

46. ​​What action should be avoided to see accurate data in a custom report?

● Match metrics and dimensions from different areas.
●Use multiple dimensions together in the same report
●Create a report with custom metrics
●Use a custom dimension as the primary dimension

A

Combine metrics and dimensions from different areas

47

q

47.How would a view filter be configured to include only users from Brazil and Argentina?
●Filter 1: include Brazil > Filter 2: include Argentina
●Filter 1: Include Argentina > Filter 2: Include Brazil
●Filter 1: contains Brazil or Argentina
●Filter 1: Exclude all countries except Brazil and Argentina

A

●Filter 1: contains Brazil or Argentina

48

q

48. What can't be tracked with the standard Analytics tracking code?

●Device and operating system
●User's favorite website
●Seitenbesuche
●Set browser language

A

●User's favorite website

49

q

49. Views may contain website data collected prior to the creation of the view.

●Falsch
● Right

A

●Falsch

50

q

50. Which report shows what types of mobile devices visited a website?

●Technology > Network report
●Site Content > Landing Page Report
●Mobile > Device report.
●All Access > Source/Media Report.

A

Mobile Report > Devices.

51

q

51.In how many days can a deleted view be restored?

●25
●5
●35
●15

A

35

52

q

52. What is not an advantage of using segments to analyze data?

●Isolate and analyze specific conversion paths using conversion segments.
● Permanently change the data in a view
●Analyze users by conditions of one or several sessions
● Compare behavior metrics for groups of users, such as users who convert and users who don't convert

A

Permanently change the data in a view

53

q

53. Which report contains data on the performance of certain areas of a website?

● Standard report
●Frequency and novelty report
● Detailed content report
●Top event report

A

Detailed content report

54

q

54. What criteria could not be used to create a dynamic remarketing audience?

●Users who have returned a purchased item
●Users who viewed a home page
●Or users who viewed a search results page on a website
●Users who viewed product detail pages

A

Users who have returned a purchased item

55

q

55. Which report shows a visual representation of user interactions on a website?

●Behavior flow report
● Report landing pages
● Detailed content report
●Message tree maps

A

Behavior Flow Report

56

q

56. A new custom channel group can be applied retrospectively to organize previously collected data.
● Right
●Falsch

A

● Right

57

q

57. What is not possible when connecting a Google Ads account to Google Analytics?

● Import Analytics goals and transactions as conversions in Google Ads
● Adjust keyword bids in Google Ads from within Google Analytics.
●Show Google Ads click and cost data alongside website engagement data in Analytics.
● Create remarketing lists in Analytics to use in Google Ads campaigns.

A

● Adjust keyword bids in Google Ads from within Google Analytics.

58

q

58. What asset is used to create a remarketing list?

●Benutzerdefinierte Dimension
●Benutzerdefiniertes Segment
●User defining message
●The custom metrics

A

custom segment

59

q

59. If Google Merchandise Store sets a target URL of "/ordercomplete" and a match type of "starts with", which of the following pages on www.googlemerchandisestore.com do NOT count as a target?
●/full order.php
●/full order/index.html
●/order complete/thank_you.html
●/order/complete.php

A

/pedido/completo.php

60

q

60.What makes it possible to assign a value to a Google Analytics objective?

● Track actual revenue from conversions
● Track trading profits in real time
● Analyze the conversion funnel of a website
● Compare goal conversions and measure changes on a website

A

● Compare goal conversions and measure changes on a website

61

q

61. When does a standard Analytics session expire?

●When a user is inactive on a web page for more than 30 minutes
●After 30 minutes, regardless of user activity on a web page
● Every day at noon
●When a user opens a new browser window

A

When a user is inactive on a web page for more than 30 minutes

62

q

62.Which report shows the last page that users viewed before leaving a website?

● Report landing pages
●All pages report.
● Output pages report.
● Page report

A

Exit Page Report

63

q

63. From which systems does Google Analytics not collect data by default?

● Offline inventory database
●Sitios web
●Online payment systems
●Mobile devices

A

Offline-Inventardatenbank

64

q

64.What would prevent the data from appearing in a custom report?

●Too many metrics in a custom report
●A filter that removes all data
●Custom report will not be shared with users in the same view
●Too many dimensions in a custom report

A

A filter that removes all data

Sixty-five

q

65. Where should the analytics tracking code be placed in the HTML of a data collection web page?

A

before the closing tag

66

q

66. The segments do not allow you to do what?

●Create subsets of sessions or users
●Change data permanently
● Create custom remarketing lists
●Isolate and analyze data

A

●Change data permanently

67

q

67. What is required for the user ID to recognize users on different devices?

●A new Analytics account to generate reports
●Google Tag Manager
●Login that generates and sets unique IDs
● All of the above

A

●Login that generates and sets unique IDs

68

q

68.Which channel is not included in the standard channels report?

● Direct
●Anzeige
●Organic search
●Gerät

A

●Gerät

69

q

69.What is the no filter setting for data in views?

●Ändern
●Einschließen
●Wiederherstellen
● Exclude

A

To restore

70

q

70. Which feature can link data from offline business systems with online data collected by Google Analytics?
●data import
●Zielverfolgung
● Benutzer ID
● Google ads link

A

data import

71

q

71. Which reports show how website referrals, organic search, and ad campaigns contributed to conversions?
●Zielberichte
● Acquisitionsberichte
●Reports on multi-channel funnels
● E-commerce reports

A

Reports on multi-channel funnels

72

q

72. Which channel would not be credited for a conversion in multi-channel funnel reports?
●Paid and organic search
●Website recommendations
●Social Networks
● television advertising

A

television commercials

73

q

73.What type of custom report displays a static sortable table with rows of data?

●Flacher Tisch
● Explorer
●Kartenüberlagerung
●Pivot table

A

flat table

74

q

74. What functionality is required to track customer search terms on a website?

● Weiterter e-commerce
●Site search
●data import
●Such a filter

A

site search

75

q

75. What is a "metric" in Google Analytics?

●The numbers in a data set, often paired with dimensions
●Dates in a date range
●A segment of data that is separated in a report for comparative purposes
●A dimension that can be useful for analyzing website performance.

A

●The numbers in a data set, often paired with dimensions

76

q

76.What criteria cannot be used to create a custom segment?

●Anzeigentyp
●Abmesungen
●metriken
●User action sequences

A

Ad type

77

q

77. What standard traffic source dimensions does Google Analytics report for each website visitor?
●Content of campaigns and ads
●Source and campaign
●Source and medium
●Campaign and a half

A

source and a half

78

q

78. Which user property should NOT be used to change keyword bids in Google Ads?
●Tageszeit
● Standard
●Gerät
●Anzeigenpräferenz

A

ad preference

79

q

79. When does the analytics tracking code send a page view hit to Google Analytics?
●Every time a user places an item in an online shopping cart
●Every time a user clicks on a video on a website
●O Every time a user searches a website
●Each time a user loads a webpage with an embedded tracking code

A

Each time a user loads a webpage with an embedded tracking code

80

q

80.Which campaigns require manual tags in the destination URLs for tracking?

●None of the above
●Google ad campaign
● Automatic tag campaigns
●The email campaign

A

The email campaign

81

q

81. Which filter would only include data from a campaign titled "Back to School" in campaign reports?

●Include custom filter with Page Title field and Back to School pattern
●Custom opt-in filter with Campaign Name field and Back to School pattern
●Or find and replace the custom filter with the 'campaign name' field, the 'back to school' string and the 'include' pattern.
●Vordefinierter Include-Filter with „Traffic to Hostname“ „Equal to“ „Back to School“

A

Custom opt-in filter with campaign name field and back to school pattern

82

q

82. What is the scope of custom metrics?

● Could
●Sitzung
●Treffen
●Benutzer

A

To defeat

83

q

83. Which report compares metrics based on user acquisition date over a range of weeks?
●Benutzer-Explorer
●Active users
● User flow
● Cohort analysis

A

cohort analysis

84

q

84. What is the default Google Analytics session timeout duration in minutes?

●5
●10
●30
●20

A

30

85

q

85. What data does Google Analytics prohibit the collection of?

● Product SKU
●Rechnungsstadt
●Kaufbetrag
●Personally identifiable information

A

personally identifiable information

86

q

86. When using a standard Google Analytics setup, which features can't be used to create a custom segment?

●Users from 25 to 34 years old whose browser is configured in Spanish
●Users who participated in an email or social media campaign
●Or users who viewed a page on a website and then watched a video
●Users who are women and have children

A

Users who are female and have children

87

q

87. If a goal is created for a newsletter signup and a user completes the newsletter signup three times in three separate sessions, how many goal conversions does Google Analytics count?
●3
●2
●6
●1

A

3

88

q

88. What is a "Dimension" in Google Analytics?

●An attribute of a data set that can be organized for better analysis
●The lifetime value of a user in a specific date range
●A report that includes various demographic information about your target audience
●A comparison of dates between two date ranges

A

●An attribute of a data set that can be organized for better analysis

89

q

89. What function is required to track the number of comments that users have posted on a web page?
●Custom channel groups
● Calculated reading
●Benutzerdefinierte Dimension
● Custom Metrics

A

custom metric

90

q

90. Which metric tells you how many times a channel contributes to a conversion before crediting the last click?
●Conversión principal
● Penultimate click attribution
●Conversion allowed
●Secondary conversion

A

assisted conversion

91

q

91. What is the "bounce rate" in Google Analytics?

●Percentage of visits in which a user arrived at a website and left without interacting

●The number of times users have returned to a website over a period of time
●Prozentsatz aller Website-Departures
●Percentage of sessions in which a user leaves a home page

A

●Percentage of visits in which a user arrived at a website and left without interacting

92

q

92. Which model represents the hierarchical structure of a Google Analytics account?
●Property > Account > View
●Account > Property > View
●Ansicht > Konto > Property
●Account > View > Property

A

Account > Property > View

93

q

93. What actions could be taken to increase the speed of Google Analytics reports?
● Choose Faster Response from the Sampling dropdown menu.
●Apply an advanced filter to the report
●Remove all filters from the view
● Choose Higher precision from the Sampling dropdown menu.

A

Choose Faster Response from the Sampling dropdown

94

q

94. Sampling is applied to reports before segmentation.

● Right
●Falsch

A

INCORRECT

95

q

95. What happens if a website visitor removes the analytics cookie from their browser?
●Analytics sets a new browser cookie the next time a browser loads a tracked page
●Analytics sets a new unique ID the next time a browser loads a crawled page
● o Analytics cannot link user behavior data with previously collected data
● All of the above

A

All of the above

96

q

96.Which reports require advertising features to be enabled?

●Geographic reports
●Cohort analysis reports
●Echtzeitberichte
●Reports on demographics and interests

A

Reports on demographics and interests

97

q

97. When does the tracking code send an event hit to Google Analytics?

●Every time a user performs an action with page view tracking implemented
●Or every time a user adds an event to their calendar
●Every time a user performs an action with event tracking implemented
●Every time a user makes a reservation

A

Every time a user performs an action with event tracking implemented

98

q

98.Which campaign parameter is not available in Google Analytics by default?

●utm_content
●utm_source
●utm_medium
●utm_groupdeanuncios

A

utm_announcementgroup

99

q

99. Sharing a custom report shares the report settings and the data contained in the report.
● Right
●Falsch

A

●Falsch

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